For Example
The Swiss Banking Association wished to motivate as many bank employees as possible to vote on February 8, 2009, on a vote to expand freedom of personal movement and residence.
To accomplish this, we established “Bankers vote”. Two events were organized at which voting could take place directly. In addition, we were very active online via website and social networks and produced a viral spot. The result was a likeable, economical, and effective campaign that met with great favour among bank employees.
And by the way: Swiss voters approved the expansion of freedom of personal movement and residence to include Bulgaria and Rumania, by a margin of nearly 60%. We are pleased that we were able to contribute to this resoundingly successful vote.
Info-Flyer (pdf), VoteIN-invitation (pdf)
Optimal benefit from the budget
Challenge
A great deal of money can be wasted if the usual instruments are selected from the standard plan without adequately assessing their potential effect. But this can be avoided. By acquiring critical background information and using our analysis tools, which are based on many years of experience, the probability that the right instruments are brought into play can be markedly increased. In that case a budget is optimally utilized.
