Target Community Lab™

Subscribe to download our White Paper (german) on subject, including our seven tips for the right target group orientation, here.

Target Community Labs™ at a glance

The target group itself develops the campaign strategy in small working groups. You save on costly market research, from which you would then have to derive a campaign strategy.

This helps you avoid the sort of ‘misinterpretation’ that can happen in the process of analysis and translation of information about the target group in a campaign.

Group work strengthens the involvement and sense of identification, and generates the first fan community. The idea is simple: people who know what they are getting involved with are the most persuasive ambassadors. So Target Community Labs™ create the first community that will generate the first ‘word-of-mouth’ buzz about you and your campaign.


Target Community Labs™ can be used for companies, start-ups, NGOs and many other types of entities.

The workshops are led by experienced campaigners from business campaigning GmbH. Thanks to our many years of experience with campaign planning and execution, we ask the right questions in order to develop an effective campaign strategy together with the workshop participants.

We organize a Target Community Lab™ for you, starting on an investment of CHF 6,000 excl. VAT.

It includes:

  • kick-off meeting
  • organisation and preparation of content
  • conduct of the workshop
  • evaluation of the results within a few days.

Differences of investment are generated due to categorie of venture, recruiting, incentives, cost of location, catering and third-party charges.



Peter Metzinger
M +41 79 628 61 26

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